Saturday, December 31, 2011

Adeus 2011, Boas-vindas 2012!

                                                                                                                                   
Lisbon, Portugal, © Uma Muthuraaman

It is my fourth Pastéis de Nata and I'm washing it down with some port wine and watching one of the last sunsets of 2011 from the banks of the Tagus river. The place, the food and the drink seem to set the mood to post a new year greeting although the more time I take to do this would mean more time in the treadmill at a later point.

Neither the sweet Portuguese tarts I'm cramming in nor the wine I'm washing it down with get my attention as much as the sunset does. The warm, magnificent, pinkish orange glow in the sky as the sun goes down one last time before it rises to a new day, a new year and possibly a new era combined with the unhurried pace of life in Lisbon, the traditional seafood menu, the narrow mosaic-floored pathways and the faint (and thankfully distant) sound of Fado music, offers a time and place for a perfect ending to a calendar year!

On the personal front, parenthood continues to present me with challenges that no level of formal education could have prepared me for - but it also continues to provide huge returns on investment (of time spent). Besides parenting, in 2011 I added two more European countries and two Indian cities to my list of 'places I have been and seen'. I have enjoyed as much the chance encounters with fellow human beings as much as the reunions with friends and family.

On the work front, the 9 hours a day-5-days-a-week-work-schedule that I am currently handling has instilled confidence that I can devote my mind to a full time assignment alongside two kids and a globe trotting spouse :-) a huge step forward, I must add.

From this moment of reflection stems gratitude and from this gratitude stem my best wishes for you. It has been wonderful having you as a part of my 2011 and I hope I will see more of you in 2012 too!

And I take this chance to wish you a very happy new year!

With Best Wishes

Uma

Sunday, October 23, 2011

Memes as a way of branding?



Bondi Blue, Graphite Gray, Flower Power, Tangerine, Dalmation Blue - the different colors and patterns that Apple Inc. has put in our desktops, pockets, palms and in its worldwide stores make its gadgets looks like candies. Yum!

For a sweet freak like me, the initial attraction to the iMac was the candy colored casings. 

But for years, the closest I came to it (or any other Apple product) was in the Media and Design department of the Bangalore based startup where I started my career.  The head of this team, a long-haired- rock musician-by-night-visual-designer-by-day persona loved his Mac as much as the music he scored. He embodied the typical Mac user of the late 90s – different, unique, conceptual, creative, opinionated and aesthetical. Every multimedia presentation, product design, new UI and logo created by his team was unveiled to an eclectic group of envious corporate wannabes in this, one and only Mac, in the office. The rest of us in the team had until then, only worked and surfed in a Windows enabled environment. We couldn’t take our eyes off the squeaky clean yet beautiful machine, and it’s impressive GUI. 

Such was the rarity of the Apple Macintosh computers (at least in India) in the late 90s. It had a snob value, a cool factor and a cult appeal.  The Mac, the Lisa and the iMac were all rolled out and distributed with the powerful ‘Think Different’ tagline, which in itself meant that it was targeted at those who dared to stand above the crowd (or at least wanted to). Amongst those of us who did want to think differently, the price tag was a huge deterrent to board the Apple bandwagon.  The Mac users scattered around the world were Apple evangelists (and Microsoft naysayers), but their numbers were so small that they didn’t mobilize the kind of feverish mass fan following that Steve Jobs (and thereby Apple) has had in the last decade or so.

And for decades Apple attracted and retained mostly mavericks.

This image of Apple and its users continued until the company diversified into digital portable music and media tablets. But product diversification and technological innovation apart, one of the key reasons that Apple moved from being a niche brand to a mass market brand was Steve’s memes. 

A meme is basically a self propagating unit of social imitation. It can be a concept, a phrase, an image or behavior that is copied from person to person. Steve Jobs has cleverly used his public appearances and the internet itself as a medium to hurl memes at the public. For example, the Stanford Commencement speech which is so viral on the net, strikes a note of motivation and encouragement not just in the cap-and-gown wearing college graduates assembled that day, but in every human who listened to/read it later on the net. The essence of most of Steve’s memes is probably what most of our parents, teachers and mentors tell us in our formative years, like: Don’t let Bozo’s get you down; As with all matters of the heart, you'll know when you find it; Your time is limited, so don't waste it living someone else's life. But Steve Jobs, being the showman, the rabble rouser, visionary, technopreneur, story teller par excellence that he was, struck a chord with his memes not just in Apple’s headquarters and target audience, but with common folks around the world – common folks who often did not even own a Apple product. Because the message in these memes was to motivate and promote individuality and excellence - two aspects that most human beings strive for lifelong – they served to connect Apple with the crowds. The company and brand slowly moved from being just niche to having a mass market appeal. 

Though I am not sure if it was intended to be that way, looking at things retrospectively, Steve’s memes have helped Apple cross the chasm, from niche to mass market; they have helped broaden Apple’s target market. These memes made Apple as a company more relevant and coveted by common people, who weren’t moneyed (and convinced) enough to invest in a Mactintosh or the colour coated iMacs, but now felt a visceral connection to try and test one or more of Apple's products to experience the brand. The more Steve Jobs hurled memes the more people bought its products as a way of subscribing to the Founder’s views (the company’s ideology). 

Maybe these memes even have a significant role to play in the way Apple has touched the lives of millions worldwide. 

Behind every international buzz, digital mourning and media tribute paid to Steve upon his passing lay a meme that people remembered, loved or bonded with :-) 
(do you have a favorite one?)

I think that, just as much as its technology, innovation and design superiority helped Apple build the brand, the memes that Steve Jobs has shared with the world has helped Apple cross the chasm – the chasm between the mavericks and the masses. His memes provided the link between being great and being loved – for both Apple and himself.


Friday, September 30, 2011

Just Absurd: like feeding the pigs tablescraps under a cloche


(This piece was my submission for a writing challenge. The challenge was to use a photograph to trigger a fictional or non fictional piece. The photograph (of the pigs) that I used to write the article is here. And as you would guess, I have nothing to do with this picture, except use it to trigger the following text).
I have read a fair share of farmyard stories, both as a child and as a parent. As a young child exploring the world through books, I loved farmyard stories the most of all – the farmer, the animals, their young ones, the green green grass and the unhurried pace of life depicted in each story. I suppose the place where these stories were set and the pace at which they were told transported me to a world far away – a world so different from mine – a world where nothing was imposed on kids.  As a school kid burdened with homework (and other such deadly things like learning to sing in a chorus, tidy up my room and cut & color along dotted lines), I envied the animals for not having to wake up early in the morning, pack a truckload of books in a satchel and sit for hours in classrooms which then seemed too cramped, too small and too boring, compared to the hog pen where baby piglet was born.

But at that age, little did I know that the chicken soup that I was fed to soothe a cold a few hours before my farmyard (bedtime) story time came from the same speckled hen that I so adored - the same speckled hen who taught her sunny yellow chicks the value of community and how to stay safe. 

Somewhere between childhood and teenage hood all of us eventually do figure this out. But I guess by the time we realize this (that the key ingredient in Boti Kabab or Shepherd’s Pie, was in fact a lamb - one similar to the little lamb Mary had, and similar to the one you read about in Farmer Smith’s barnyard story), our eating habit is set and reinforced by family food patterns, Sunday brunches and other similar traditions. I remember protesting the meat dishes that were doled out to me. I remember asking my folks if they didn’t ‘feel’ for these animals. I remember going on a silent hunger strike every Sunday brunch (that my mum would have toiled to bring to the table) and I remember distinctly, the adults in the extended family chiding me for being rebellious. They lectured me on food chain and food cycle and they told me (and each other) two more things,

1.  It is just a passing phase, and
2.  ‘that’s how things are and that’s how we are made’ (meaning the   Almighty)

And shamefully enough, I made point one come true. As a 15 year old, training for bi annual rowing regattas, I decided I ‘needed’ protein power and I sought that power from the animal kingdom. Frankly, I must have razed a few Framer Smith barns to feed my voracious hunger and prove a point about my physical fitness. Also by then, sweet thoughts of baby lamb and loving mother hens were replaced with more young adult thoughts, pursuits and priorities. 

And I said to myself (with a shrug): ‘that’s how things are’. 

And that’s really just how things are: Absurd

As absurd as drooling over a calf on television while chewing BiFi, as absurd as coochie cooing with your pet goldfish while frying  Mackerel fillets,  as absurd as wearing sunglasses at night, as absurd as the picture above - like feeding the pigs table scraps under a cloche.

When I mull over this picture, I am confronted with more of this absurdity.

Why we love to watch Animal Planet, visit zoos, pet animals, and queue up to hand feed animals and then go home and eat ham, bacon or chicken curry still puzzles me.  Why we line up our kids in front of the Yorkshire piglets to get a picture that would make us go  ‘aaaawww….soooo….cute ’  and then go home and put a suckling pig on spit roast, puzzles me even more.

It is just how things are, we tell ourselves. 

Why we love some animals so much and kill some others after caring for them is still a mystery to me. We mourn the demise of our pet dog for years and yet don’t feel a thing when we see the bloody entrails of a cow in the market. We buy make-believe homes and fancy toys to entertain a pet hamster and we fuss over it when it doesn’t eat fresh fodder but we don’t bat an eyelid when we see chickens cramped in coops and slaughtered. We find working with horses therapeutic and but we send the pigs to the butcher. We book farm stay vacation hoping it would teach our kids to care for animals and also learn live harmoniously with them - but do we also tell the kids that this love is only till hunger strikes? I mean, would we tell them that the steak that Mummy just ate is in fact the hind quarters of the black and white cow the family petted?  

And we don’t know why. Or maybe we do, but we are afraid to change.

The choices we make, our unexamined behavior, attitudes we never pause to review and traditions we pass down seem to be wiping billions of animals from this planet and often very brutally too, but yet we are fine.
George Orwell wrote in the Animal Farm ‘all animals are equal but some are more equal than the rest’ to make a point about social stratification and corrupt leadership, but I guess the irony of that statement applies to how we humans regard some animals.

And something more absurd than all of the above?!?!...  

This was written by a person who has failed the fourth attempt at vegetarianism but is determined to cross the chasm by eating only aquatic animals for a while - as a sort of stop-over before the destination.  
The so called ‘sea food’ diet provides a temporary relief for a person who grew up on a strictly non veg diet. The fish, the prawn and the lobsters that I have allowed myself for now are a display of my cowardice, yep, a kind of shock absorber you could say, or a slow weaning off!  It is hard for me to sit through gourmet dinners, washing my salad and cheese with a glass of wine – it is even more so, when my mum makes lamb chops. 

When I make it to the other side (and stay there without looking back), I’ll celebrate with more than just words!

Sunday, September 11, 2011

Summer Destination: Land of the Midnight Sun

Do you remember the first time you arrived in a foreign country? The first time you landed in a place that was not home, where everything was new – the place, the people, the language, the food.

I do. And that memory is indelible. 

It was excitement, curiosity and exhilaration for me. And something about that feeling is addictive too. Every trip to a new place has left me with impressions of this world that I couldn’t have got by reading books, gazing at pictures in glossy magazines or browsing the World Wide Web.

From the never ending list of ‘places to see when I am still physically fit (and sane)’, it was Norway this summer!


11 fun (and funny) facts that would put the Norway I saw, in a nutshell:

  • Most parts of this country looks just as beautiful as it does in the travel magazines
  • You never have to wonder about what to eat for dinner, because it is always fish :-) (and hey,  usually you can put the pan on the stove and then go fishing somewhere close by)
  • In some of the bigger cities and towns in Norway it is easier to get Chinese food than Norwegian food. And I don’t know why.
  • Ordering wine in this country can lead you to bankruptcy faster than gambling can. 
  • Fjords are stunning, but they all look the same - the same mountain, same creek, same waterfall, and the same billy goats.
  • You don’t need a guidebook to find your way, since the locals are a friendly lot and yeah, I forgot to mention, there’s only one way (and that too a single lane) between any two towns or cities. 
  • You will know the meaning of the word ‘astronomical’ when you pay for car parking in Oslo. (You could save on car park by simply driving around and not getting off your car and what more!? the money saved would be enough to buy back the car you rented :-)).
  • Some towns in this country are so small that often the address comprises a name followed by the P.O Box
  • International media coverage around an untoward local incident is just hype
  • It is possible to have a free sumptuous meal by simply sampling smoked sea food in a local fish market.
  • Some Norwegian homes are soooo far up a mountain that in the interests of the postman, they hang their postboxes at the point where the mountain intersects a motor-able road.
    Below are some pictures from this trip. 

    I agree, my photographs cannot capture the essence of this Scandinavian beauty, but I would still like to share them with you - for fun!



    Harbour Front, Oslo

    This sculpture close to the Oslo Opera House is called 'She Lies'. It even turns on its axis...pretty cool!!

    A sculpture at Vigeland Park -  Bottoms-Up should be its name!

    An old kindergarten

    The Sod roofs you see atop many Norwegian houses

    A Norwegian Clap Dance at a Museum -very touristy, but very sweet

    The typical red houses of Norway (surrounded by blue blue water and green green grass)

    At the fjord

    Would love to rent this on-the-foot of the-mountain-by-the-river-cabin (or is it a shack?)

    Fjord cruising
    Gudvangen, near Flam




    ah! you can even meet a Viking in Norway ;) I wish I did, when I was struggling with History lessons in school




    The mythological Troll


    My new Norwegian friend...(pity! we can't reconnect online).

    Bergen


    The widely advertised edibles in the Fish market in Bergen

    The board outside the most crowded fishmonger in the market


    Apparently the longest road tunnel in the world!

    Even cabins at camping grounds were red!

    An elaborate exhibition of Nobel Peace Prize winners. The usual facts presented in a very visually appealing and intriguing manner

    Wednesday, July 27, 2011

    It is all relative



    It has been a sunless summer so far in Cologne. July is almost over and it feels like we have moved from early Spring to a wet Autumn in one straight swift move. I look for the weather prediction of the day every morning with more optimism than the previous day – the optimism stems from the (self) reinforced belief, ‘there must be light at end of the tunnel’. As I write this blog, it looks like the end of this tunnel is really far away :-) and daylight is really nowhere in sight.

    My friends in this city are coping with the incessant aqua deluge in Cologne in their own different ways. Some have fled to (bright and sunny) corners of the world leaving the rain Gods to water their plants and lawn. Some others have bought package deals at Suntan parlors to compensate for the tan that sun would have given them for free. And some others, the really innovative ones I would say, have invested in full spectrum light bulbs in their homes and work spaces to stay warm and toasty.

    In Chennai, the south Indian coastal city where I grew up, summer rain was welcome. It was a brief (although humid) relief from the blazing sun that seemed to always work overtime in this city. The rain threw a spoke in our never ending street side cricket matches. But we didn’t complain. We scurried indoors, drank hot chocolate, watched TV, read our pick of books from the library and kept an eye out of the window for the summer rainbow. The rain was a breather. It gave relief from the heat and increased the water levels in the dams.  It was a sign from above that after every dry, hot and grueling period comes, a relief! You will never hear chennaities complain of rain in the summer months. In fact, if we were lucky, our summer would be punctuated with rain showers.

    And now I see, that 'relief' is relative. What is relief, depends on what you have more of and in that light, your wish for what you don’t have. The same rain, in different parts of the world, in the same season is welcomed differently. It’s a boon in one place and a bane in the other. And to think, that this summer has been rainfall punctuated with brief periods of sunshine and that I go jogging with water proof and windbreaker jackets in summer …

    isn’t it ironic?  - Given where I come from.

    I wish you all a good holiday season and hope that wherever you go, you do find your spot of sunshine :-)

    Sunday, June 26, 2011

    Go! Enchant the World....

    It started with
    ...Customer Satisfaction


    then
    ...Customer Retention


    and then later

    ...Customer Delight 
    And now what?
    Enchantment! 

    When I first encountered this word in a business context I thought to myself, here’s more BS* in a ball gown. It must be some clever Marketing guru’s concoction. A crafty writer's attempt to rename/repackage concepts already made popular by Philip Kotler and others in that league. After all isn’t packaging and positioning a large part of Marketing? ;)

    And it turns out that the person who brought this word to mainstream business was none other than Apple’s former chief evangelist. And given Apple’s growing influence on people’s lifestyle, he’s hardly a person I want to challenge :-)

    But to some extent I was right. Enchantment (in a business context) is all about bringing a voluntary, enduring, and delightful change in other people (not just in the business ecosphere but also in personal relationships). It is about the art of influencing people in such a way that they change their hearts, minds and are ‘bought’ over by your idea or product/service - the very same basic principle around which Customer Delight and Satisfaction have been centered (for decades). Really, nothing new at a fundamental level...

    Besides my complaint of redressing an old concept with a new name, there are two reasons why I second the concept of ‘enchantment:

    1.      - With time, phrases such as Customer Delight and Satisfaction become so hackneyed that they lose their significance. The fact that they have been quoted or referred to for decades, in boardrooms, sales trainings and reviews, have made them so trite… so commonplace, that every business assumes it is already doing enough of it. Therefore relooking age old wisdom with a new catchphrase does help to look at things with a new eye.  A fresh perspective. A new thinking hat. For that reason alone, it helps to give an old concept a new image (name). 

    2.       -Enchantment refers to influencing everyone, not just customers (unlike Customer Delight/Satisfaction…and such). It extends the art of influencing to all spheres of life not just people who would buy your product or service. Especially in the age of digital influence, it offers some insight into how to build, retain and capitalize on digital goodwill.

    Several people in the corporate world seem to be enchanted by Enchantment and have offered generous appreciation and praise for this former-evangelist-turned-successful-author, his new approach to influence and the anecdotes and examples he uses to preach this concept. But I think one huge reason why Enchantment is catchy and sticky is the sense of humor that it has been delivered with. Not just in print but also in spoken words. Yes, there is something about elucidating a new concept with wit….something about eliciting laughter from the audience….something about eliciting a ‘orbicularis oculi muscle smile‘, instead of a ‘Zygomatic major muscle smile’ :-)….that makes a concept very memorable. 

    (*BS = Bull Shit)

    Sunday, June 12, 2011

    Book Review: Mother Pious Lady By Santosh Desai





    Mother Pious Lady contains a collection of essays on common Indian attitudes, mindsets and habits – the quirky, the inherited, the imitated, and the acquired. The author, Santosh Desai (one of India’s popular social commentators and columnists), has an enviable sense of humor and an inimitable style of writing that stems from a deep understanding of various subcultures within India. 

    At first glance the title of the book intrigued me, but the words preceding the title— typical phrases found in matrimonial advertisements in Indian publications—elucidated the content. Having been born and raised in India, I didn’t need any further reason to pick up this book. 

    Many books have been published on Indian history, its politics, emerging middle class, and varied landscapes. There are also numerous short stories offering a pinhole view into India from a superior perch outside. And recently, there has been flood of literature on India’s emerging status as a “rising star” nation. But Santosh Desai’s book is a breath of fresh air. This comprehensive collection of essays written by an insider (=Indian) provides welcome insight into the ineffable parts of India and its people.

    Each essay highlights the ethos of the emerging urban middle class through everyday situations and scenarios commonly seen and confronted in modern India and the India of the past. The essays are grouped under broader themes, so they can be read out of sequence, and although many of the essays were written for Indians, they can also be enjoyed by anyone who wants to understand India through its people rather than its economy and projected growth rates. Mother Pious Lady won’t offer much hope to business types trying to clinch a percentage of India’s vast market, but it will provide a profound perspective on the seemingly insignificant details behind the conundrum called India.

    Unlike Timeless Civilization, Uncaged Tiger and Slumdog Millionaire—labels which have categorized India in recent years, this book that shows us what it’s like to be Indian. Santosh Desai says: “To me, the essence of growing up as an Indian, if there is such an essence, is really in understanding what it takes to actually experience India in all its trivial everydayness.”



    Tuesday, May 31, 2011

    Crowd Pulling


    Tuangou: a Chinese word that means Team Buying. 

    It essentially refers to individuals combining the power of the internet with the collective power of a group (vis-a-vis an individual) to compare and bargain better prices for a product or service for the benefit of at group. You would probably also know this concept by other names such as Crowd Buying, Group Buying, Group Bartering, Store Mobbing, Mob and Save and so on.

    It is the same basic concept around which websites such as Groupon, dailydeals and livingsocial are modeled.   

    When brick-and-mortar companies first went online, they offered better prices to the online customer by saving on the cost of retailing. And now that the online storefronts are well established, retailers and consumers have devised another win-win situation for themselves – better price deals for a larger crowd. Retailers encourage buyers to mob them for better prices and buyers are happy to spread the word about a deal in their social network, for the sake of a better price (usually).

    Typically, crowd buying works when the product has a mass market appeal, like consumer electronics, airline tickets, spa vouchers, tickets to a concert and so on but, when a product or service has a niche market or a luxury appeal, then attempting to pull a crowd for a better price might be futile and even damaging to its brand. Also, there are many products and services that buyers would like to consume and possess in exclusivity.  

    In such cases, can’t Tuangou be extended or varied by involving a crowd in a different stage of the business? By that I mean, instead of rewarding crowd buying with better price, why aren’t crowds used for inputs on product/service features, product/service distribution or even product/service testing before launch? Besides just wanting a better price deal, another innate nature in people is to be the first to try/test drive a product/service in a social/peer group and later ‘recommend’ it to that group - why is that not tapped in a mass market scale?

    I know many businesses are already doing this by way of online interactions with their users, consumers and potential customers in Social Media circles, but the missing punch is a ‘reward’ for the crowd. In Groupon and dailydeals, the reward is a discounted price, likewise there must be carrot at the end of the stick for pulling a crowd that will help the business. The reward doesn’t have to be monetary, I guess. Even recognition could be a way of reward. For example, waiving product shipping costs for a crowd that helped test a product could be a reward too. On a completely different line of thought, a badge-of-honor or a certificate-of-contribution to individual members in a crowd for their effort or contribution could be effective, especially if it can be linked to their Social Media Networks (where their peers get to see it). This could motivate people to mobilize potential contributors from their network.

    A business might be able to source collective expertise and more evangelists this way. But the important challenge would be to find a reward suitable for a targeted crowd of people.

    Just thinking aloud…

    And more thinking and rambling and musing coming up in my personal blog.

    So stay…

    Friday, May 06, 2011

    The Intrepid Traveler

    The Intrepid Traveler
    ‘The worst thing about being a tourist is having other tourists recognize you as a tourist’

    – Russell Baker’s quote on tourists might apply to current times, but in the era before budget air travel, people fancied being recognized as tourists. It meant they visited places—either domestic or international—to see the attractions and wonders of the world through their own eyes, They also wanted to bring back reels of film as a testimony to the trip.  Tourism remained the turf of the wealthy, mainly due to the astronomical price of foreign travel,  the need to have local contacts at tourist destinations for tips on weather, clothing, local habits, currency exchanges and often, even accommodations. The paucity of up to date information on how to get to a tourist attraction, and the difficulty in accessing that information, made travelling cumbersome, luxurious and adventurous. It took courage to leave one’s home to see a new land or region that fellow countrymen only enjoyed vicariously through books and magazines.


    In the digital era, where up-to-date information is abundant and free, and a customized itinerary is the USP of every travel related website or agency; the reluctance to travel has diminished. And that, combined with no frills air travel, makes long and short distance (on short notice) travelling affordable. The flip side of this situation is that the tourist is now omnipresent.  They seem to promote and sustain an industry of cheap souvenirs, over priced cafes, fake handbags and strangely dressed men and women offering to pose for pictures as mementos (for a price). Besides, it is impossible to stand idle in any tourist spot. You would either be jostled or asked to take a picture of someone smiling from ear to ear. 

    These new trends have changed the shape of tourists. They are now evolved travelers. The traveler is not happy anymore to see the world through routes and “must see” items charted by another human being; instead he/she wants to be the planner, navigator and explorer—all in one and all at once. In fact, the evolved tourist (=traveler) does not care about popular tourist attractions anymore, mainly because there are so many people who have “been there, seen it and done that” They’ve already posted pictures online. The traveler strives to be iconoclastic. So they distance themselves from clichéd places and situations. They claim it’s the journey they care about and not the destination. The traveler is now on the hunt for a new and unique experience. 

    And to quench that thirst we have a spate of self proclaimed travelers and travel channels and magazines showcasing “1000 places to experience before you die” itineraries. The noun traveler has now become commonplace - a bromide. So the traveler needs to find a new dimension that will thrust him above the crowd again. So, what next? He evolves further to a Vagabond!

    The evolved amongst the travelers of the world have now found another way to see the planet. It’s about taking time off from work and family to discover and experience life in different countries, with different people – to wander, embrace the unknown and adapt. Vagabonding is meant to be life altering in ways that you can’t imagine before you set off. Apparently one of the key differences between a traveler and vagabond is that vagabonds find ways to finance the travel during the travel itself, through work and volunteering. Phew, at least there won’t be a sudden surge of travel induced bankruptcy!

    While there have always been advocates of vagabonding , travel writers like Paul Thoreaux, Rolf Potts and books/movies like Eat, Pray, Love are credited for bringing this concept mainstream.  It seems  the once seasoned traveler is now vagabonding as a way of seeking spiritual growth and finding new reference points in life—one that the average tourist is still struggling to find or doesn’t know exists. Maybe someday there will be specialists, too: Culinary vagabonds, spiritual vagabonds, adventure vagabonds!

    The long hiatus in my blog is due to, well, traveling. But I had the benefit of traveling in my own country with all the accoutrement of luxury. I don’t mean liveried butlers and chauffeured cars but the luxury of knowing that I was in the backyard of my hometown, so it was far from vagabonding, far from being life altering. I spent well earned money to see and experience sights and people in my own country as an evolved person. I visited a place that will always be home, no matter where I live. 

     And hey, it is not just travelers who evolve but places, too (and the people who live there).
    Whichever way you pitch yourself in the travel continuum, it is always inspiring to leave the comforts of one’s home (adopted or permanent). It’s a digital detox for those who wake up to their laptops (and mobile phones) and go to bed looking at a plasma screen. Traveling teaches you some valuable lessons, including

    -         Eat sensibly
    -         Drink plenty of fluids
    -         Expect problems and make mental contingency plans
    -         Carry several copies of passport size pictures and photocopies of IDs and travel docs
    -         Value that cup of tea or coffee I wake up to every morning at home.
    But I knew this all along, right? Did you?

    Much Love,
    Quintessentially,
    Me

    Here are some pictures from my trip